Marketing with Videos

Today social media is a tool that is almost necessary to use to establish your brand and gain more customers. With the number of channels available for promoting your brand with, it can be hard to choose all the right ones. However, there is one strategy that should be used: video. In this article, Brafton Editorial … Continue reading →

Instagram Policy Change and User Backlash

Everyones favorite photo sharing social media site came under heavy criticism last Tuesday when it released its new privacy policy to users. Essentially the policy change would allow Instagram to sell users uploaded photos for a profit without compensation or permission from the user. Users fear that their photos and photos of their loved ones might show … Continue reading →

Instagram’s new policy

On December 17th Declan Mcullagn wrote an article on Instagram’s new policy shift. The new policy states that it has the rights to sell users photographs without warning or payment. Instagram, recently acquired by Facebook, policy will not be  affective until January 16th. Giving customers a little less then a month to delete their accounts.  The … Continue reading →

Markeing with Pinterest’s New Secret Boards

Social Media is a great tool to help companies gain more customers and establish relationships. With new technology emerging everyday, there are many different ways that companies can utilize social media to it’s fullest potential. ­Twitter, Facebook, FourSquare and Pinterest are some of the more popular sites used. Pinterest being one of the newest sites, … Continue reading →

Retailers Relying on Facebook, Other Social Media to Make Important Holiday Decisions

In an article written by Mercury News, here, they explain how both customers and retailers are benefiting by their social media usage during this holiday season. Macy’s and Walmart were the two brands specifically mentioned, which post images of products to get customer feedback on order quantities, or even opinions of what should be featured … Continue reading →

Social Networks: How to keep up

In today’s era there are so many different social media platforms that are constantly changing. The question is which social media should your brand be present, and how do you keep up? Social Networks: how to keep up like a pro tackles the best way to keep up with the top three social media platforms … Continue reading →

Your Brand’s Logo: Handle with Care

The logo is arguably the most important part of any brand, especially in today’s visual society. We get attached to logos; attributing feelings, thoughts and lifestyles to different brands and their logos help us identify those attributes.  And that it why it is vitally important that you tread carefully when planning a rebrand of your … Continue reading →

Social Media and the Holidays

It’s the most wonderful time of year… for consumers. For marketers and businesses it can be daunting. Consumers are overwhelmed with ads, promotions, and deals. Even more so now thanks to the internet and social media; shoppers can shop and compare faster, and quickly move from brand to brand without giving it much thought. So … Continue reading →

5 Awesome Steps to Creating Brand Content

Are you looking for answers to building more brand content that is both effective and unique? Look no further, here are 5 steps to creating brand content http://www.fastcocreate.com/1682078/dont-forget-the-awesome-5-steps-to-creating-brand-content that are general enough to fit any and all brands no matter how small or how big the company is. It is all about “creating and curating content” creating … Continue reading →

How Valuable is a Social Media Audience, Really?

Link to the article Have you ever wondered how much does your social media audience value? I found an article talking about how valuable is a social media audience. Some people think its really worth it, some don’t. I don’t have my own opinions yet, but after reading the article, I’ve lead on to one side. … Continue reading →