A Brand’s True Colors – Even You, RIT!


Colors have the ability to influence a person’s feelings and provoke thought when making a decision. Companies now know the impact colors have when attempting to send a message about their brand and brand promise. The article and infographic “True Colors: What Your Brand Colors Say About Your Business” shares crucial knowledge on the topic of colors and branding.

Although the article and infographic are not especially current, the content remains relevant for an extended period of time due to its nature; colors have, generally, expressed and contributed the same feelings and meanings for several hundred years. It is also important to understand that the colors analyzed in the infographic and their definitions are those for organizations located and doing business in the United States. Varying international cultures sometimes do not share colors as a common meaning – a popular example being the color white as a sign of death in Asian and Hindi cultures. An excellent tool that can assist in this phenomenon can be found here.

In addition, it wouldn’t be a true blog without some kind of analysis. If the bloggers on this website had one thing in common, it would be that we are all enrolled in classes at Rochester Institute of Technology (RIT) in the ever-diverse and seasonal city of Rochester, New York. The colors of our college are orange and brown, with the exception of our athletic-wear being orange and black. According to the infographic, orange signifies excitement and ‘full of life’ and brown suggests a natural element and durability. Given that RIT hosts thousands of events each year and has a mission to be the nation’s most engaged campus, it may be safe to say that RIT values fun and enjoyable experiences. RIT also glorifies continuous innovation and protecting the environment. With initiatives to remove all plastic water bottles on campus and continue to be LEAD-certified, brown may also be a appropriate color for the RIT brand. All in all, the colors of the RIT brand successfully depict the goals and values of the college.

Thank you for reading and make sure to visit the infographic here!

6 thoughts on “A Brand’s True Colors – Even You, RIT!

  1. Nice post! Ours go hand-in-hand 🙂 That infographic is really cool; is there anyway that you could have incorporated the image into your post and hyper-linked it to site where you got it from (just so there is some image or visual for readers)? I really like your analysis of RIT’s colors 🙂

  2. Pingback: The Visual Marketing Revolution and the Great Color Scheme « Social Branding

  3. color of the logo of a company helps established its brand. for example apples white and silver lab top represents the goal of apple to be the best in its field

  4. Color is a very important aspect of a company’s brand, as it evokes certain emotions. Companies spend a lot of time researching the effects of certain colors. I like the post, because it definitely hits upon these aspects of using colors for brands.

  5. Awesome post! The colors definitely make a difference in a brand and I think you hit the nail on the head with your analysis of RIT’s colors. I think that too many companies aren’t aware of all the good (and bad!) color can do for them and if they use it correctly it can make their brand more memorable and interesting to customers – just as orange and brown encompass all that RIT is to students and staff!

  6. Loving the infographics, I totally agree with the colors of the logos. I usually notice that professional companies likes to use simple colors such as apple, sony, and hp. That helps the reduction of distractions. Great find!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s