Originally posted on tje9885's Blog:
http://www.techwyse.com/blog/social-media-marketing/social-media-and-brand-management-challenges/   I found the above article very interesting.  It speaks to the fact that Social Media has had an incredible impact on what brand management means today and that it has what is most likely the biggest impact on changing the way we perceive brand management of any…

Cnet/CBS debacle

A few weeks ago, at the end of this years consumer electronics show CNET was all set to give the Dish Network Hopper the best of show award when CNET’s parent company CBS forced them to give the award to another product because CBS was (and still is) involved in litigation against Dish due to … Continue reading →

Vine: Twitter’s New Video Feature and How to Use it as a Marketer

As you might have heard, Twitter recently acquired Vine. Vine is a video-sharing mobile service that allows you to create and share short, 6-second looping videos (think of a GIF). This new feature will mean that Twitter users (you don’t HAVE to have a Twitter account to use it, however) can share short clips of … Continue reading →

6 Steps to a Small Business Social Media Strategy

As a person who has previously worked in several small businesses who have worked with social media to gain awareness, this article has brought up some awesome points for small businesses that are looking to make an online appearance. However, you must remember that social media is NOT a source of advertising. It is a … Continue reading →

Shaping Your Brand’s Personality

As a manager of a brand, it is important to ensure that the personality of your brand is communicated clearly to your audience.  However, often times the community reacts to and helps define the brand and its identity.  In those cases it is important to understand what values the consumers hold to the brand in … Continue reading →

Things You Should Never Post on Facebook

The other day we discussed what companies should and shouldn’t share via their blogs. Of course Chick-Fil-A’s CEO’s views about gay marriage came up, and there was some debate on whether or not he should’ve said what he said. But this got me thinking what WE should be doing as far as personal branding and … Continue reading →

Improve Facebook engagement like a PRO with this hidden feature

Social media platforms such as Facebook, Twitter, and blogging continue to dominate the marketing field and change the way companies are getting messages across to their customers. Specifically looking at Facebook, it is clear that geo-targeting has never been easier. If you want to learn about engaging your customers through Facebook, look no further, below … Continue reading →

Twitter – The Most Social Brand of 2012

Ad Age has discovered that Twitter is where most online conversations are unfolding.  Though that may seem obvious to a bunch of twenty-something students like ourselves who use Twitter to follow brands, news sites, and each other, while simultaneously documenting our weekends between the hours of 9pm and 2am – Twitter is the brand mentioned … Continue reading →

Google+ Gives B2B Businesses a +1

We all knew that it would only be a matter of time before the almighty Google threw its hat into the social media ring. In the first year it existed, Google+ amassed an impressive following of 90 million people, which is quickly encroaching on LinkedIn’s 161 million user base. In today’s internet with Google reigning … Continue reading →

Steve Ballmer — Helping or Hurting the Microsoft Brand?

It’s no surprise that Microsoft is currently going through some changing pains. Over the past year, Microsoft has been releasing from their gates several products to rebrand themselves as a strong player against current industry giants like Apple and Google. The thing is, is it actually working? Microsoft’s most recent products have shown some promise, … Continue reading →