Recently I came across an article, http://http://www.forbes.com/sites/marketshare/2012/02/13/the-lines-between-social-media-and-sports-continue-to-blur/, about a professional lacrosse team out of philadelphia that put their twitter handles on the back of their jerseys instead of their last names. Ever since social media has evolved into a mainstay in daily life I have been waiting to see how it will evolve in professional sports. According to this article we are on the verge of seeing how far sports leagues and teams will let their players go on social media. I know personally I think social media is great for keeping up with sports events. RIT in particular uses their sports information workers to update twitter of sports events simultaneously during play. This is great as it gives on lookers who are not able to listen or watch the game to keep up with play. With social media also fans can feel like they are keeping up with their favorite players daily life. It is extremely beneficial to make a so called “more personal connection” with the players and could possibly help draw in more fans to games. More fans to games mean more sales in tickets and merchandise. Now the question is what will be considered too much connection? And how far will the leagues let the players and fans take social media? Only time will tell.