A few weeks ago, at the end of this years consumer electronics show CNET was all set to give the Dish Network Hopper the best of show award when CNET’s parent company CBS forced them to give the award to another product because CBS was (and still is) involved in litigation against Dish due to the ad skipping ability of the Hopper. While it is understandable for CBS to not want to have one of their subsidiaries give an award that could hurt CBS in their legal proceedings, they managed to stomp all over a decent portion of CNET’s brand worth and their journalistic freedom.
In forcing CNET to pick a different product CBS made it so that all of the editorials, reviews, product demos, etc. that CNET had made since their acquisition by CBS needed to be called into question about how fair and accurate they were and if CBS may have had a hand behind the scenes influencing ratings and reviews to benefit themselves. CBS showed that they had no regard for the brand worth of CNET as an independent and trustworthy source for technology and product reviews.
CBS has continued to stomp all over CNET’s brand worth as they are now forbidding CNET to write about a Aereo, a TV service that is involved in active litigation against CBS. This is both horrible brand management by both CBS and CNET because now both brand have lost credibility in so far that CNET reviews can’t be trusted to be free of CBS hand and CBS has shown that they don’t care to give their subsidiaries journalistic freedom or the independence to make their own calls.
In short, CBS cares more about their dying business and suing other companies then it does about giving people reliable and accurate information free of the fingers of corporate influence.