J.C. Kendall addresses the elephant in the room in his article, What is your personal brand saying about you?
“Nobody buys anything of real value from a stranger.”
Why do employers have face to face interviews, rather than just read your resume? Easy and obvious – they want to know how you articulate your words and present yourself as an employee. The decision of whether to hire a person or not depends on who he/she is individually, rather than just their set of skills or experience in the industry. Because so many people are good at what they do, a person looking to get hired needs to stand out in this wide array of skilled peoples. Setting your vocation as your personality is a big no-no in this authors rule –set. Usually people only write about what they can do, not who they are. This isn’t to say that putting a…
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