When searching online for an article about social media, I came across this one article that caught my attention. Can Social Networking Accurately Predict Oscar Winners? by Dorothy Pomerantz. According to the article, they believe that the buzz on social networks about movies and celebrities in general can help predict the winners for this years Oscars. They use the information that they find on social media to learn who is popular right now and what people think about a celebrity or Oscar nominee. They then use the information they gather and compare it to last years results to see if this years results will be accurate although they know they can not get a result of 100%.
After reading this article, I got to thinking. Can social media really predict winners? I feel as if this situation is really hit or miss. With so much sharing and tweeting and just in general talk on social media websites, you can not be sure what is being said is true. Someone could say that a certain movie was the best movie of the year on their Facebook status, but when it comes to voting for a category that the “best movie ever” is in, they may not even vote for it because there might be another movie they love in that category. Then their is Facebook likes. Those can’t give us an accurate reading either since sometimes we like a page just to like it but never become active on it. Sometimes people don’t share what their favorite movie, actor or celebrity is. So we have to account for those people as well.
But what about those who do not use social media? Doesn’t their opinions matter too? Those who do not use social media also watch movies and have their opinions on celebrities, so wouldn’t their opinions need to count as well when determining the winners? In my opinion, social media can give someone a small idea about who the winners may be but they will never be 100% accurate. Social media is used to determine a lot of opinions of others but we have to remember that not everyone is their true self on social media. A lot of people exaggerate, lie or just say stuff in general to get a rouse out of others. So do I think it can predict winners? Maybe it can or give you some winners, but definitely not all.