While searching the internet for a social media article I found one that caught my eye. The article that I found is called Car Brands Missing Out By Not Using Social Media As Sales Tool by Sarah Vizard. Essentially this article is about how car brands such as Ford, Chevy, Mazda, Honda and such are just not using social media’s as a tool to generate sales. According to the article they believe that using social media is best suited for understanding and engaging with their customers. However, the question does come up, should car companies have a more integrated sales effort within social media?
I found this to be a very interesting question. Personally I think more car companies should be using social media such as youtube, Facebook, and twitter to help generate more sales. Heres the thing, everything is becoming integrated and going mobile and every company should be on board with such a movement. If you are the last company that jumps in on the social media bandwagon you will automatically be behind. Social media is meant to get your brand out there and build awareness, this happens through networking.
Not every social media will benefit car companies but there are some that can help facilitate more sales for the brand. Such as Facebook, if car companies begin using Facebook as a tool to promote their brand and reach out to the people who are fans of their brand they can get a lot more quality sales leads then just relying on people walking in. Television is no longer the main channel to receive information, the internet is here and it is booming so get on the train before it leaves you in the dust. The thing about social media is that it won’t necessarily hinder your brand or sales by being on them, however the more social media sites one brand is on the better the reach the company can create.
Either way if a car company decides to use social media as a way of understanding and engaging their customers or integrating them into a sales effort it is a win win situation in my book. See the thing is social media regardless of the effort can produce more awareness, which is great for a brand no matter what. Sometimes you can get negative feedback but that is if you are not properly using the social media tool or if you get some backlash on your advertising effort. Either way your brand getting awareness is a plus, and this can lead to more sales.
So I leave you all with this question…Is using social media as a sales tool for car companies a positive or negative endeavor?