Which Social Network Is the Best for Brand Engagement?

http://socialmediatoday.com/nate-mendenhall/2236786/which-social-network-best-brand-engagement So, when I saw the title of this article I thought of exactly what the author said I would. My mind immediately went to Facebook. I remembered what the speaker we had in class last week said, about not having to be on every social media site. After that I really started slamming down … Continue reading →

Mondelez starts “global strategic partnership” with Facebook.

Mondelez Inks 52-Country Ad Deal With Facebook Mondelez International, operating in the food processing industry and raking in more than $35 billion in annual sales, recently signed a contract that “put Facebook at ‘the core of our media investment plans’.” The snack food powerhouse deals with major international brands like Oreo, Nabisco, and Cadbury among … Continue reading →

Social Media and the Conflict in Ukraine

As most of you know, Russia’s potential military intervention in Ukraine has the global community on edge. It’s impossible to turn on any newscast or visit any major news website and not be inundated with updates about Ukraine and Russia. As with any other major event these days, there is a lot of buzz on … Continue reading →

Car Brands Missing out by Not Using Social Media as a Sales Tool

While searching the internet for a social media article I found one that caught my eye. The article that I found is called Car Brands Missing Out By Not Using Social Media As Sales Tool by Sarah Vizard. Essentially this article is about how car brands such as Ford, Chevy, Mazda, Honda and such are just not … Continue reading →

Don’t be a “Glasshole”

At this point I’m sure everyone has seen at least one person wearing Google Glass. I had to do a double take when I first saw them on someone. For around a year now, Google Glass has been offered to a select few Individuals. The testers or trend setters were encouraged to let others try … Continue reading →

Advertising to Engagement

The article I found is called From Advertising to Engagement by Ted Shelton. This article talks about advertising and engagement strategies. Ted talks about how engagement is the new best way to market to customers. The article shows what formula was used for old advertising. Old advertising used a formula that included 3 steps: Interrupt, Entertain, and Inform. It also has the … Continue reading →