Damage Control on Social Media

http://www.washingtonpost.com/blogs/the-switch/wp/2014/05/05/a-company-guide-to-damage-control-after-a-social-media-blowup/ This article is one that all of us can relate to and have discussed a great deal in class. It’s just one specific example of how social media can have a negative impact on a company and then what needs to be done. We have seen more drastic example such as with United Airlines, … Continue reading →

Apple v Samsung – verdict this month

http://bits.blogs.nytimes.com/2014/04/04/apple-and-samsung-fight-over-who-was-the-follower/?hpw&rref=business This certainly won’t come as a shock to anyone but Apple and Samsung are at it again. Their most recent battle appears to be over Samsung’s original campaigns against Apple and then Apple’s response to them. Apple released its first campaign since 1997 last year, “Designed by Apple in California” that was intended to … Continue reading →