Posted by chstevens

Group 3 – Social Branding Workshop

Group 3 – Social Branding Workshop

Social Branding Workshop Fuad Panjali, Erik Ellingson, Chris Stevens, Julia Reagan, Megan Kremer, Jessica De Nova Introduction: In today’s marketing strategy, it is critical to incorporate and utilize social media platforms so you can interact and gain user input. It seems like every couple of weeks there is a new platform coming out that people … Continue reading

Should Companies Jump on the Myspace Bandwagon?

Should Companies Jump on the Myspace Bandwagon?

Myspace, the social media burn out of the mid-2000’s, is making a comeback with the help of Justin Timberlake. While the entertainment-based social community site is geared towards entertainers, specifically musicians, many companies are dealing the question of whether to jump on the new platform. Social Media Examiner put together a good article on the … Continue reading

Creating lasting Loyalty Programs

Creating lasting Loyalty Programs

With the myriad amount of loyalty programs out there, marketers are facing problems generating and retaining members. There are now more loyalty programs spanning numerous industries then ever before. Many shoppers are signed up for numerous programs, and out of 18 programs, most will only participate in 8 (Colloquy). There is concern that because of … Continue reading