Don’t worry, there is no Game of Thrones spoilers on here. AMC, HBO, Showtime and FX are some of many TV networks that have capitalized in creating a loyal interactive fan base using social media. GOT has 10.3 million fans on Facebook, liking, commenting and sharing content from the show. This form of marketing (word … Continue reading
At this point I’m sure everyone has seen at least one person wearing Google Glass. I had to do a double take when I first saw them on someone. For around a year now, Google Glass has been offered to a select few Individuals. The testers or trend setters were encouraged to let others try … Continue reading
The article I found was on the 11 Web Marketing and Social Media Trends That Will Shape 2014. A lot of them are similar to what we have now, such as mobile, blogging, and word-of-mouth marketing. However, this article predicts that some social media trends with change a little while others might change drastically. The number one … Continue reading
Sports and pre-gaming have always gone hand-in-hand and now it seems marketers are jumping on the bandwagon. It is clear, the Super Bowl is one of the biggest sports events in the world. Beer, chips, and football, is the classic American combination. But over the past few decades the biggest stage for football players, has … Continue reading
As you might have heard, Twitter recently acquired Vine. Vine is a video-sharing mobile service that allows you to create and share short, 6-second looping videos (think of a GIF). This new feature will mean that Twitter users (you don’t HAVE to have a Twitter account to use it, however) can share short clips of … Continue reading
As a person who has previously worked in several small businesses who have worked with social media to gain awareness, this article has brought up some awesome points for small businesses that are looking to make an online appearance. However, you must remember that social media is NOT a source of advertising. It is a … Continue reading
Ad Age has discovered that Twitter is where most online conversations are unfolding. Though that may seem obvious to a bunch of twenty-something students like ourselves who use Twitter to follow brands, news sites, and each other, while simultaneously documenting our weekends between the hours of 9pm and 2am – Twitter is the brand mentioned … Continue reading
Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading
With many companies getting their strategies ready for the year of 2013 which has just started, alot of companies are working on their strategies that will work. Take a look on the infographics, very visual and you would understand on the strategies that had been created and would work. After taking some look at the … Continue reading
With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading
Adriana M. Bóveda-Lambie, Ph.D. 