Filed under Brand Management

Soundcloud Optimization   The above article offers seven tips for getting the most exposure as possible on the SoundCloud platform, the social network made for sharing sounds and music with friends and fans around the world. Usually, these types of articles don’t typically offer sufficient explanation and cover only surface level topics. However, I think the … Continue reading

Don’t be a “Glasshole”

Don’t be a “Glasshole”

At this point I’m sure everyone has seen at least one person wearing Google Glass. I had to do a double take when I first saw them on someone. For around a year now, Google Glass has been offered to a select few Individuals. The testers or trend setters were encouraged to let others try … Continue reading

Content Marketing: Why it is Important and How to do it

What is Content Marketing? Content Marketing is a marketing technique that uses content to attract, acquire, and engage a specific target audience. Through the use of valuable content and including call to actions, content marketing can lead to profitable customer action. Content Marketing is not about selling your product or service to a consumer, but … Continue reading

Building Your Brand’s Story Online

Building Your Brand’s Story Online

Telling stories has been a part of human culture since the beginning of time. It is not always about the length of a story or the longevity of the story that makes a tale memorable. It is more about how a story makes one feel. Do you remember it? Does it make you question what … Continue reading

Social Media Breathes New Life Into Branded Content

I was recently reading this article on Here The article speaks towards the outbreak of social media and how quickly it has become a vital role in advertising and marketing. With every new type of technology we come across there are always some positive and negative ways of using it. Most importantly this article speaks … Continue reading

Cnet/CBS debacle

A few weeks ago, at the end of this years consumer electronics show CNET was all set to give the Dish Network Hopper the best of show award when CNET’s parent company CBS forced them to give the award to another product because CBS was (and still is) involved in litigation against Dish due to … Continue reading