Be Smart with Facebook

Facebook is hurting your identity to employers. People are posting stupid stuff on their Facebook and they get fired for it. People think Facebook can be private through their settings. There are so many ways to see your Facebook with the private setting on. Even if you have the private setting, does not mean you … Continue reading →

The Big Brand Theory: Dunkin Donuts Success

Article This article is about the success that social media has brought upon Dunkin Donuts. The Social Media Manager at Dunkin Donuts, Jessica Gioglio, gives the customers all of the credit. The brand value of Dunkin Donuts is rapidly increasing and part of the reason is due to the amount of people that are loyal … Continue reading →

5 Tips for Live Tweeting Tips Efforts

I like how twitter makes you tweet something you had in mind or seeing/doing something. There are a lot of TV shows today and many people live tweet during the show. Some people may not have engaged in the conversation with others with their lack of wording in their tweet. This article shows 5 tips … Continue reading →

Why Marketers Should Consider Instagram for Business

Instagram has been gaining popularity in the past couple of years, and some businesses are beginning to take advantage of the app’s growing audience. A couple weeks ago I listened to one of Social Media Examiner’s Podcasts about marketing opportunities in Instagram. SME’s Michael Steltzner interviewed Sue B. Zimmerman, a Cape Cod fashion boutique owner … Continue reading →

Is TV Shows With Interactive Social Media the New Norm?

Don’t worry, there is no Game of Thrones spoilers on here. AMC, HBO, Showtime and FX are some of many TV networks that have capitalized in creating a loyal interactive fan base using social media. GOT has 10.3 million fans on Facebook, liking, commenting and sharing content from the show. This form of marketing (word … Continue reading →

Soundcloud Optimization

http://www.beantownboogiedown.com/beantown-boogie-down-beat-bo/2010/8/12/seven-simple-steps-for-getting-more-listeners-followers-on-s.html   The above article offers seven tips for getting the most exposure as possible on the SoundCloud platform, the social network made for sharing sounds and music with friends and fans around the world. Usually, these types of articles don’t typically offer sufficient explanation and cover only surface level topics. However, I think the … Continue reading →

Don’t be a “Glasshole”

At this point I’m sure everyone has seen at least one person wearing Google Glass. I had to do a double take when I first saw them on someone. For around a year now, Google Glass has been offered to a select few Individuals. The testers or trend setters were encouraged to let others try … Continue reading →

11 Website Marketing and Social Media Trends That Will Shape 2014

The article I found was on the 11 Web Marketing and Social Media Trends That Will Shape 2014. A lot of them are similar to what we have now, such as mobile, blogging, and word-of-mouth marketing. However, this article predicts that some social media trends with change a little while others might change drastically.  The number one … Continue reading →

Group 3 – Social Branding Workshop

Social Branding Workshop Fuad Panjali, Erik Ellingson, Chris Stevens, Julia Reagan, Megan Kremer, Jessica De Nova Introduction: In today’s marketing strategy, it is critical to incorporate and utilize social media platforms so you can interact and gain user input. It seems like every couple of weeks there is a new platform coming out that people … Continue reading →

Content Marketing: Why it is Important and How to do it

What is Content Marketing? Content Marketing is a marketing technique that uses content to attract, acquire, and engage a specific target audience. Through the use of valuable content and including call to actions, content marketing can lead to profitable customer action. Content Marketing is not about selling your product or service to a consumer, but … Continue reading →