Tagged with Brand Management

Social Media Breathes New Life Into Branded Content

I was recently reading this article on Forbes.com. Here The article speaks towards the outbreak of social media and how quickly it has become a vital role in advertising and marketing. With every new type of technology we come across there are always some positive and negative ways of using it. Most importantly this article speaks … Continue reading

Cnet/CBS debacle

A few weeks ago, at the end of this years consumer electronics show CNET was all set to give the Dish Network Hopper the best of show award when CNET’s parent company CBS forced them to give the award to another product because CBS was (and still is) involved in litigation against Dish due to … Continue reading