Instagram Ads – Picture Perfect?

Very rarely, at least in my opinion, do we see a successful addition of advertising into a previously ad-free space. Every time Facebook, Twitter or really any platform switches up their advertising game, there seems be a fallout. When Instagram (and by Instagram, I mean Facebook-owned) announced they’d be bringing ads to one of my … Continue reading →

That ad space though, in 140 characters or less…

Earlier this year, Twitter had announced that it would be changing its interface to adopt a surface for new types of ads. As of Friday, Twitter had announced Website Cards for both desktop and mobile layout. Website Cards essentially is a new ad-unit that highlights a small photo, text and the URL of the advertiser’s webpage. … Continue reading →

Mondelez starts “global strategic partnership” with Facebook.

Mondelez Inks 52-Country Ad Deal With Facebook Mondelez International, operating in the food processing industry and raking in more than $35 billion in annual sales, recently signed a contract that “put Facebook at ‘the core of our media investment plans’.” The snack food powerhouse deals with major international brands like Oreo, Nabisco, and Cadbury among … Continue reading →