Instagram Ads – Picture Perfect?

Very rarely, at least in my opinion, do we see a successful addition of advertising into a previously ad-free space. Every time Facebook, Twitter or really any platform switches up their advertising game, there seems be a fallout. When Instagram (and by Instagram, I mean Facebook-owned) announced they’d be bringing ads to one of my … Continue reading →

U.S. Airways Twitter Snafu Response

U.S. Airways Twitter Snafu Response We all know the recent story that has surrounded U.S. Airways. Someone accidentally Tweeted a very graphic photo in response to a customer complaint. Well U.S. Airways has responded to this snafu and I find it extremely interesting on how they have decided to handle the situation.  They have decided … Continue reading →

Car Brands Missing out by Not Using Social Media as a Sales Tool

While searching the internet for a social media article I found one that caught my eye. The article that I found is called Car Brands Missing Out By Not Using Social Media As Sales Tool by Sarah Vizard. Essentially this article is about how car brands such as Ford, Chevy, Mazda, Honda and such are just not … Continue reading →

Advertising to Engagement

The article I found is called From Advertising to Engagement by Ted Shelton. This article talks about advertising and engagement strategies. Ted talks about how engagement is the new best way to market to customers. The article shows what formula was used for old advertising. Old advertising used a formula that included 3 steps: Interrupt, Entertain, and Inform. It also has the … Continue reading →

Vine: Twitter’s New Video Feature and How to Use it as a Marketer

As you might have heard, Twitter recently acquired Vine. Vine is a video-sharing mobile service that allows you to create and share short, 6-second looping videos (think of a GIF). This new feature will mean that Twitter users (you don’t HAVE to have a Twitter account to use it, however) can share short clips of … Continue reading →

5 Words that You Should Never Use in Sales or Marketing

Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading →

Marketing Resolutions

With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading →

Twitter 2012: A Year in Review

As the debris from ringing in 2013 clears and the social media channels have died down from #goodbye2012, #happynewyear and #2013, it is a perfect time to look at the top twitter trends of 2012. 2012 brought a lot of changes to the social media world and micro-blogging through Twitter helped to push out the information.  Whenever … Continue reading →