http://www.washingtonpost.com/blogs/the-switch/wp/2014/05/05/a-company-guide-to-damage-control-after-a-social-media-blowup/ This article is one that all of us can relate to and have discussed a great deal in class. It’s just one specific example of how social media can have a negative impact on a company and then what needs to be done. We have seen more drastic example such as with United Airlines, … Continue reading
Tagged with Social Media …
4 Ways Visual Design Can Improve Your Social Media
Making sure that your efforts on social media are visually appealing and cohesive may seem like a no brainer. However, many brands struggle with this concept and realize that it is not as easy as it seems. Just as any part of a marketing plan, the visual design and concept of a post must be … Continue reading
Why Marketers Should Consider Instagram for Business
Instagram has been gaining popularity in the past couple of years, and some businesses are beginning to take advantage of the app’s growing audience. A couple weeks ago I listened to one of Social Media Examiner’s Podcasts about marketing opportunities in Instagram. SME’s Michael Steltzner interviewed Sue B. Zimmerman, a Cape Cod fashion boutique owner … Continue reading
Help! Too many pictures to search through…
If you’ve ever been on Pinterest, you’d share my problem that once you start scrolling through all the pictures 2-3 hours have past. Don’t deny that this hasn’t happened to you..it’s inevitable. But when I want a quick idea for an outfit for the day as I’m scrambling to find something to wear, I find it … Continue reading
That ad space though, in 140 characters or less…
Earlier this year, Twitter had announced that it would be changing its interface to adopt a surface for new types of ads. As of Friday, Twitter had announced Website Cards for both desktop and mobile layout. Website Cards essentially is a new ad-unit that highlights a small photo, text and the URL of the advertiser’s webpage. … Continue reading
U.S. Airways Twitter Snafu Response
U.S. Airways Twitter Snafu Response We all know the recent story that has surrounded U.S. Airways. Someone accidentally Tweeted a very graphic photo in response to a customer complaint. Well U.S. Airways has responded to this snafu and I find it extremely interesting on how they have decided to handle the situation. They have decided … Continue reading
Social Media and the War on Terror
When reading comments and discussions online, it’s common to come across “trolls”. These are people who seem to be focused entirely on causing trouble with their comments. They may use humor or crude language to mock whatever the topic being discussed with. The goal for these trolls is to get real people to engage with … Continue reading
Facebook and Voting
While online this morning, I came across an article about Facebook adding an “I’m a Voter” button on their mobile app. This is a way for major industries to get the youth involved in voting more. When they go on their social network they can now hit the ” I’m a Voter” button and … Continue reading
The pleasure of sharing
Turns out sharing things on social media gives you the same rewarding pleasure as sex, food, and exercise. It makes sense that when you share things on social media, its rewarding. Before, whenever you wanted to share an idea or something cool you saw somewhere, you would have to wait until you saw the people … Continue reading
Tough Lessons to Becoming a Socially Engaged Brand
Social Media is changing the way brands communicate with their customers. In a recent study the company MasterCard took on a project to become the highest connected and socially engage brand in the payments market. MasterCard wanted to better connect with their stakeholders and have the public “gossiping” about MasterCard beyond cash. During MasterCard’s mission … Continue reading
